When the S.E. Massengill Co. introduced its Elixir Sulfanilamide to the market in September 1937, there was no law in the United States requiring pharmaceutical companies to test their medicines for toxicity. In just the short time that this elixir produced, it took the lives of more than 100 people, many of whom were young children. Also learn about the world’s most popular medicine, how the next generation of children were predicted to have teeth like Bugs Bunny, a woman who won a TV contest to get her nose fixed, and the relationship between breast size and intelligence. Retrosponsor: Massengill Medicated Disposable Douche.